UTM Link Builder
Add campaign parameters to a link and copy the result, with consistent naming rules.
The page people land on. Example: https://example.com/offer
Where the visit comes from. Pick one or type your own.
The kind of channel: paid ads, email, social, and so on.
Your result
Enter the page address, source, medium, and campaign. Your tagged link appears here.
Your tagged link
Capitals became lower case, spaces became hyphens, and other symbols were removed, so reports group the visits together.
Printing it on a flyer or a shop window? Turn the link into a QR code
How to use it
- Paste the page address.
- Pick or type the source, medium, and campaign. Term and content are optional.
- Copy the link, or turn it into a QR code for print.
Examples
- A launchhttps://smart.example/page, newsletter, email, product launch https://smart.example/page?utm_source=newsletter&utm_medium=email&utm_campaign=product-launch
- With term and contentads, cpc, spring, chair, blue https://smart.example/page?utm_source=ads&utm_medium=cpc&utm_campaign=spring&utm_term=chair&utm_content=blue
- Short nameshttps://smart.example/a, a, b, c https://smart.example/a?utm_source=a&utm_medium=b&utm_campaign=c
Tool details and privacy
Add source, medium, and campaign to a page address, pick common values with one tap, and copy the tagged link.
The address is not requested. Copying it does not prove that it loads.
Options
- Values are made lower case, spaces become hyphens, and other symbols are removed, so reports group visits together.
- An address without https:// gets it added.
Limits
- The address is not opened, so the page cannot tell whether it loads.
- Values use Latin letters, digits, hyphens, and underscores.
Privacy
What you type stays in your browser. Nothing is uploaded or saved on the server.
Questions
How is Product Launch written?
product-launch.
Does the page open the address?
No.
Are term and content required?
No.
Is anything uploaded or saved on the server?
No. It stays in the browser.