Brand Identity & Print Design
An identity that is easy to recognise and easy to use
When colours and logos differ between the website, presentations and print, your message looks inconsistent. We build a consistent visual system and practical applications that express your business.
Does this sound familiar?
- The logo appears in different shapes and colours everywhere.
- There is no guide showing designers and printers how to use the identity.
- The company profile and presentations do not look like the website.
- You are preparing to launch a new business and need an identity from scratch.
Who is this solution for?
- A new business that needs a logo and a full identity.
- An established brand that wants to unify its applications without changing its logo.
- A company that needs a consistent profile, catalogue or print materials.
What we do
Logo and visual system
A logo, colour system, typefaces and usage rules.
Identity guide
Sizes, spacing, core use cases and application examples.
Stationery and presentations
Consistent cards, correspondence and presentations.
Print materials
Company profile, brochures, catalogues and marketing materials, ready for production.
What you receive
- Logo files in the formats needed for print and screens.
- An identity guide explaining correct use.
- Editable stationery and presentation templates.
- Print files prepared to the requirements of whoever will produce them.
How we work
The proposal sets the number of concepts, review rounds and files delivered.
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Understand the brand
The business, audience, message, uses and existing materials.
Your partYou give us the correct name and approved materials.
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Present directions
Visual directions within the agreed scope.
Your partYou choose a direction and give feedback.
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Develop and test
We develop the chosen direction and test its clarity in the required uses.
Your partYou review the text and details.
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Deliver the files
Final files and a usage guide.
Your partYou approve the delivery.
Questions before you begin
Short answers to what people ask most before we start.
Is your question not here?
Request a meeting and we will answer for your own case.
Request a meetingCan we keep our current logo?
Yes. The applications and guide can be built around an approved logo. Developing the identity does not require a new logo.
Does design include printing?
Design covers the agreed deliverables. Any printing, supply or delivery is set out separately in the proposal.
How many concepts do we receive?
The proposal sets the number of directions and review rounds before we start, so expectations are clear on both sides.
What is the difference between a logo and a visual identity?
A logo is a single mark. A visual identity is a whole system: the logo, colours, typefaces and usage rules, with a guide that keeps the brand looking the same on the website, in presentations and in print.
Which files do we receive at the end of the project?
Logo files in the formats needed for print and screens, an identity guide that explains correct use, editable stationery and presentation templates, and print files prepared to the printer’s requirements.
How long does a visual identity take?
That depends on how many applications you need and how quickly reviews come back. The proposal sets the stages, review rounds and timeline before we start.
Do you have fixed prices for identity design?
No. Pricing is by request, because it depends on the number of applications and printed pieces, and on the number of directions and review rounds. We analyse what you need and propose a scope that fits your budget.
Related solutions
Your next step
Tell us about your brand
Send the brand name, a description of the business and the uses you need, and we will propose a suitable scope.