Campaign Budget Goal Calculator
Estimate clicks and customers from a budget, cost per click, and an assumed conversion, with scenarios.
The total you plan to spend, in any currency.
From a past campaign or the ad platform's estimate.
Out of every 100 clicks, how many buy or sign up. Example: 3%.
A lower rate to see a careful scenario side by side.
Your result
Enter your budget, a cost per click, and a conversion rate. Your estimate appears here.
How to use it
- Type the budget, the cost per click, and the assumed conversion.
- Add a second assumption if you want another customer figure.
- Read the clicks and the customers.
Examples
- Two ratesBudget 1000, cost 2, rates 10% and 5% 50 customers from 500 clicks; 25 at the cautious rate. Cost per customer 20.00 and 40.00.
- One rateBudget 100, cost 4, rate 25% 6 customers from 25 clicks.
Tool details and privacy
Clicks are the budget divided by the cost per click. Customers are those clicks times the conversion you assume.
The conversion is an assumption you type. It is not a forecast from past ads.
Options
- The large figure is expected customers. Clicks and cost per customer are below it.
- A cautious rate adds a second scenario side by side.
Limits
- These are assumed customers, not a forecast.
- No ad account is read.
Privacy
What you type stays in your browser. Nothing is uploaded or saved on the server.
Questions
What do a budget of 1000 and a cost of 2 produce at 10 percent?
500 clicks and 50 customers. At 5 percent the second figure is 25 customers.
Is this a forecast?
No. The conversion is the percent you typed.
Is an ad account read?
No.
Is anything uploaded or saved on the server?
No. It stays in the browser.