Campaign Results Comparison
Enter spend, impressions, clicks, and conversions for two periods and show the change, without ad accounts.
Your result
Enter the four figures for both periods or campaigns. The side-by-side comparison appears here.
Green means the change helps you, red means it costs you more. Spend has no colour because more spend is not good or bad on its own.
How to use it
- Type spend, impressions, clicks, and conversions for the first period.
- Type the same four figures for the second period.
- Read the change.
Examples
- A lower CTR50 clicks then 40, spend 100 then 200, same 1000 impressions CTR 5.00% → 4.00% (red, -20%); CPC 2.00 → 5.00 (red, +150%).
- Cheaper conversions24 then 39 conversions for spend 1500 then 1800 CPA 62.50 → 46.15 (green, -26.2%). B won each conversion for 26% less.
Tool details and privacy
Compare two periods or campaigns side by side: spend, impressions, clicks, conversions, CTR, CPC, CPM, CPA, and conversion rate, with the change in each.
Raw totals hide the story. The rates and costs side by side show which period really worked better.
Options
- Green marks a change in your favour and red one that costs you more.
- Both need impressions and clicks of at least 1; conversions may be 0.
Limits
- No ad account is read.
- The change is a percentage of the first figure.
Privacy
What you type stays in your browser. Nothing is uploaded or saved on the server.
Questions
What does the change column show?
How much the second figure differs from the first, as a percentage.
Is an ad account read?
No.
Can clicks be zero?
No. Cost per click would divide by zero.
Is anything uploaded or saved on the server?
No. It stays in your browser.