Advertising Metrics Calculator
Calculate CTR, CPC, CPM, CPA, and conversion rate from numbers you enter, with each metric defined.
In any currency. The costs below use the same one.
Sales, sign-ups, or calls. Enter 0 if there were none.
Your result
Enter the four figures from your ad report. Your results appear here.
How to use it
- Type impressions, clicks, spend, and conversions.
- Read CTR, and the other figures under it.
- Copy the figures.
Examples
- One thousand impressions1000 impressions, 50 clicks, spend 100, 5 conversions 5.00
- Two thousand2000 impressions, 20 clicks, spend 40, 2 conversions 1.00
- One hundred clicks1000 impressions, 100 clicks, spend 100, 10 conversions 10.00
Tool details and privacy
CTR is clicks divided by impressions. CPC is spend divided by clicks. CPM is spend divided by impressions, times 1000. CPA is spend divided by conversions. The conversion rate is conversions divided by clicks.
A zero denominator is refused. No ad account is read.
Options
- The large figure is CTR. CPC, CPM, CPA, and the conversion rate are below it.
- With 0 conversions, CPA shows "No conversions yet".
Limits
- Clicks cannot be more than impressions, and conversions cannot be more than clicks.
- No ad account is connected.
Privacy
What you type stays in your browser. Nothing is uploaded or saved on the server.
Questions
What is the CTR for 50 clicks and 1000 impressions?
5.00. CPC is 2.00, CPM is 100.00, CPA is 20.00, and the conversion rate is 10.00 when spend is 100 and conversions are 5.
What if impressions are 0?
The page refuses them.
Is an ad account read?
No.
Is anything uploaded or saved on the server?
No. It stays in the browser.