Simple Customer Lifetime Value Calculator
Estimate customer value from average purchase, frequency, duration, and margin, showing the assumptions.
Use whole numbers for purchases per year and years. The result is an estimate from your assumptions, not a forecast.
Add it to compare what a customer brings with what it costs to win one.
Your result
Enter the average purchase, how often, for how long, and the margin.
How to use it
- Type the purchase, the times, the years, and the margin.
- Read the figure and the note.
- Treat the number as an assumption.
Examples
- 600100, 4 times, 3 years, 50 percent 600.00 4 × 3
- A smaller margin100, 4, 3, 25 300.00
- One year80, 2, 1, 100 160.00
Tool details and privacy
Type the four numbers. The large figure is the product, and the note is times a year multiplied by years. A comma used as a thousands separator is refused.
The formula is visible. It is not a prediction of what a customer will do.
Options
- The margin is a percent from 0 to 100.
- The note shows times a year × years.
Limits
- This is an assumption, not a forecast.
- 1,250 is refused because the comma is ambiguous.
- A blank field waits. It is not treated as zero.
Privacy
What you type stays in your browser. Nothing is uploaded or saved on the server.
Questions
Is this a forecast?
No. It is the formula you typed.
What does 100, 4, 3, and 50 become?
600.00, with the note 4 × 3.
Is 1,250 accepted?
No.
Is the calculation uploaded?
No.