Customer Acquisition Cost Calculator
Divide an acquisition cost you enter by the number of new customers in a stated period.
Add everything spent in the period: ads, sales salaries and commissions, tools.
Your result
Enter the cost and the number of new customers.
How to use it
- Enter the cost and the customer count.
- Add a period name if you want one.
- Read the cost of one customer.
Examples
- 1,500 across 10 customersCost 1500 and 10 customers. The cost per customer is 150.00.
- Zero customersCost 100 and zero customers. A message appears because division by zero is undefined.
- A period that is only a labelCost 200, 4 customers, period March. The result is 50.00 and March is shown unchanged.
Tool details and privacy
The cost divided by the number of customers. The period name appears in the result and does not change the number.
It takes one period of spending and divides it by the customers who arrived in that period.
Options
- The period name is optional and is not part of the formula.
Limits
- Amounts use two decimal places and up to 12 digits before the decimal point. Rounding is half up.
- 1,250 is rejected. Write 1250 or 1250.50.
- Zero customers is rejected. It does not check that the customers are actually new.
Privacy
The numbers are calculated in your browser and are not sent to any server.
Questions
Does the period change the division?
No. It is a label shown beside the number.
What about zero customers?
The field is rejected because the cost cannot be divided by zero.
Does it count ad customers automatically?
No. You type the count yourself.
Is 1,500 across 10 equal to 150?
Yes. 150.00 per customer.