Search Engine Optimization is the strongest way it will make you dispense with paid advertising on Google because this will improve your rank in search results and make it appear in the first pages and save your permanents spending on advertising.
Site Pages
Review all the pages and links of your website to make sure no broken links.
Htaccess
Updating pages links to become friendly to the search engines with htaccess.
Keywords
Analysis and choose the best keywords that target search engines and contents.
Description
Write good description for all pages and topics that describe page contents.
HTML5 Tags
Edit content and use tags that help content read correctly with HTML5 Tags.
Sitemap
Create sitemap and link it to search engines and google webmaster tools.
Search Engines
Add the site link to the famous search engines: google, yahoo, ping.
Backlinks
Website published in Arab and foreign directories create make backlinks.
Social Connect
Add and link all social networks and share button within topics and page.